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 .jpg) | | Ugly | Ugly Children´s Clothing started with three men and a baby. André had just become a father to a baby boy, and Eivind and Aleksander wanted to give him something different. A gift that would make sure that the dad didn’t lose his sense of irony despite becoming a dad…as many parents unfortunately do.
So they purchased a baby body and went to a print shop and got the following words printed on the front of the body: “My real dad is in prison”.
André loved the gift, and the men who worked at the print shop wanted to make copies for parents they knew. The three guys suddenly realized that this concept had promising potential. Why hadn’t anyone thought of this before? Most baby clothes had always been pink or light blue, and way too cute. But this was now about to change...
The baby bodies comes gift-wrapped in a black, miniature suit bag.
All bodies are limited editions
The collection is a hit in Scandinavia and England.
Ugly's Australia launch includes these statements::
❝ It wasn´t me”
❝ Dont believe the hype”
❝ Skate or die”
❝ I was born and all I got was this lousy body”
❝ Blah blah blah, shut the fuck up”
❝ Houston we have a problem”
❝ Whatever”
❝ My real dad´s in prison”
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